How To Use UTMs

Extra rules of use to be aware of:

  1. The UTM link should never be placed on your website, it is only used behind links that is sending traffic to your website from other platforms
  2. When creating UTMs it's important to keep your data as uniform as possible so that Google Analytics understands where to file the information it is gathering. The document linked below can help you to keep a record of your uniform as well as build the links for you.

Click here to download your UTM Link Builder sheetMatt's business partner and LGS' UTM ninja, Annie, has made you a video to explain how to use it. If you have any questions about this sheet, give Annie a shout in the Facebook group.